Nongshim Partners with Netflix to Launch K-Pop Demon Hunters Character-Themed Instant Noodles

Global collaboration brings beloved anime characters to iconic Korean food brand's packaging

August 20, 2025 - Korean food giant Nongshim announced today a groundbreaking global partnership with Netflix, featuring characters from the wildly popular animated series "K-Pop Demon Hunters" (KDH) on their signature products.

Historic Collaboration Spans Multiple Continents

Starting late August, Nongshim will release limited-edition packaging for their flagship products including Shin Ramyun instant noodles, Shrimp Crackers, and their new "Shin Ramyun Toomba All-Purpose Sauce" featuring beloved characters from the Netflix hit series.

The collaboration will showcase:

• HUNTR/X members: Rumi, Mira, and Zoey
• SAJA BOYS (the demon boy band)
• Dupi the Tiger (the fan-favorite mystical mascot)

Global Rollout Across Key Markets

The special character-themed products will be available in:

• Korea (domestic market)
• North America
• Europe
• Oceania
• Southeast Asia

This marks one of the largest simultaneous product launches in Nongshim's international expansion history.

From Fan Discovery to Official Partnership

The collaboration emerged organically from eagle-eyed fans who noticed striking similarities between products shown in the anime and Nongshim's actual offerings. Viewers pointed out several connections:

• A cup noodle brand called "Dongsim" (similar pronunciation to Nongshim)
• Noodles labeled with the character "神" (shin/god) instead of Nongshim's "辛" (shin/spicy)
• Snacks resembling Shrimp Crackers in dining scenes
• Authentic Korean food culture prominently featured throughout the series

Special Movie-Accurate Products

Beyond character packaging, Nongshim will also release limited-edition products that exactly replicate the cup noodles eaten by the HUNTR/X members in the anime, creating an unprecedented level of product authenticity for global fans.

Strategic Marketing Expansion

The partnership includes:

• Social media campaigns across multiple platforms
• Digital content creation featuring the characters
• Offline pop-up events in major cities
• Interactive fan experiences worldwide

Company Statements

Nongshim spokesperson: "Consumers voluntarily discovered Nongshim within 'K-Pop Demon Hunters' and joyfully shared their findings, making this collaboration possible. Just as KDH introduced K-culture to the world, Nongshim will work with KDH to authentically promote the taste and value of K-ramen and K-snacks to global consumers."

Cultural Impact and Global Reach

Since its Netflix premiere in June 2025, "K-Pop Demon Hunters" has:

• Reached #1 in 41 countries
• Generated massive global fandoms
• Showcased Korean culture with unprecedented authenticity
• Created demand for Korean food products worldwide

The series features realistic depictions of Korean dining culture, with characters enjoying traditional foods including sundae (blood sausage), fish cake soup, cold noodles, kimbap, and notably, instant ramen - making it a natural fit for Nongshim's global brand strategy.

Global Branding Initiative

This collaboration aligns with Nongshim's recent global rebranding effort, having established "Spicy Happiness In Noodles" as their international slogan in July 2025. The acronym cleverly incorporates "SHIN" from their flagship product while emphasizing the emotional satisfaction their products provide worldwide.

Industry Significance

This partnership represents a new model for Korean companies leveraging global entertainment content to expand internationally, demonstrating how authentic cultural representation in media can create genuine business opportunities and strengthen Korea's soft power influence worldwide.

The limited-edition products are expected to generate significant interest among the show's international fanbase, potentially setting new standards for cross-cultural marketing collaborations in the food industry.

For more information about Nongshim's global initiatives and the K-Pop Demon Hunters collaboration, visit www.nongshim.com

Keywords: #Nongshim #KPopDemonHunters #Netflix #ShinRamyun #KoreanFood #GlobalCollaboration #KDH #InstantNoodles